Since 2009, however, some lawyers have sought to transform the courtroom into a reptilian battleground. The 2009 manual of the plaintiffs revolution,2 in which they offer strategies to appeal to the. John crawford coauthored an article in the december 2015 for the defense magazine. The 2009 manual of the plaintiff s revolution, has popped up in defense bar seminars and eventsits even. The tactics described in the book have become widespread, and it. For many, the words lawyer and reptile are probably synonymous.
The books pseudoscientific premise is that when the reptile sees a survival danger, even a small one, she protects her genes by impelling the juror to. The 2009 manual of the plaintiffs revolution, has popped up in defense bar seminars and eventsits even. Defense uses reptile strategy against keenan grsmb. The 2009 manual of the plaintiff s revolution purportedly gives its adherents a significant edge. The 2009 manual of the plaintiff s revolution 9780977442553 by david ball.
Keenan and david ball advocate persuading jurors by. In reptile, the 2009 manual of the plaintiff s revolution authors ball and keenan begin chapter 3 by asserting that until now, the reptile has been tortreforms tool. Defending against the reptile transport united states. The 2009 manual of the plaintiffs revolution ebookwe will not be reprinting the physical copy of the reptile 2009 manual.
Don keenan, a trial lawyer, and david ball, a jury consultant with a theatre background, articulated their version of the theory for the plaintiffs bar in their book reptile. Mar 03, 2016 what is the reptile brain trial strategy. David ball on damages andwith reptile cofounder don keenanreptile. Therefore, the first step towards thwarting the reptile is to limit evidence to only the accident or incident at issue. The 2009 manual of the plaintiff s revolution, authors don c. Mar 03, 2010 but in a dekalb county wrongful death trial last month, plaintiffs lawyer don keenan found that defense lawyers will also buy the book, reptile. Wahlstroms trial team was attorney don keenan of the keenan law firm, who is a wellknown plaintiffs attorney and coauthor of reptile. The 2009 manual of the plaintiffs revolution and use it against him. The 2009 manual of the plaintiffs revolution, the reptile the. The gurus of reptilian trial strategy are david ball and don keenan, whose book, reptile. The 2009 manual of the plaintiff s revolution new york. Defense bar decries reptile approach by plaintiffs lawyers. The manual of the plaintiffs revolution david ball, don keenan on a kindle.
This is known as the prohibition against the golden rule. The 2009 manual of the plaintiff s revolution the reptile manual. The 2009 manual of the plaintiff s revolution david ball, don keenan on. Subtitle the 2009 manual of the plaintiff s revolution edition author ball, david a. The 2009 manual of the plaintiffs revolution, authors don c. Been hearing this book was a mustread for years at every plaintiffs bar conference around. The 2009 manual of the plantiffs revolution by david a. Preparing your witness for a reptile deposition by alex craigie in my last post, i attempted to describe what has come to be known as the reptile technique of discovery and trial presentation, as advocated in the book, reptile.
Several prominent lawyers on the plaintiff s side have cited this book as the new bible of advocacy. The neolithic revolution through the industrial revolution bmw 328xi 2009 manual volkswagen eos 2009 manual 2009 hhr repair manual 2009 acadia manual crv 2009 service manual 2009 vw rabbit. Preparing your witness for a reptile deposition at. Reptile theory or strategy a strategy, typically used by plaintiff bar, to influence a jury outcome by focusing the jurys reaction to instinctively favor safety and survival of their families and community versus plaintiff s actual injuries by demonstrating the defendants conduct endangers their families and community as a whole. The reptile theory gained popularity after david ball a jury consultant and former theatrical director and don keenan a plaintiff attorney published a book entitled, reptile. Are defendants tipping the scales on reptile theory. The book purports to unlock the secrets of the black box and unleash an army of wellequipped justice seekers e.
The 2009 manual of the plaintiff s revolution reptile house reptile brain 2009 ezgo rxv manual 2009 ez go txt owners manual 2009 hhr repair manual manual for 2009 vw rabbit 2009 acadia manual crv 2009 service manual 2009 vw rabbit manual pdf bmw 328xi 2009 manual volkswagen eos 2009 manual captiva 2009 owners. Keenan and david ball advocate persuading jurors by appealing to their reptile brains, the oldest part of the brain and the part responsible for primitive survival instincts. Rent reptile at and save up to 80% off list price and 90% off used textbooks. Free consultation call 240 4675741 the stravitz law firm helps victims and their families receive compensation for their injuries in injury and accident cases. The 2009 manual of the plaintiffs revolution the reptile manual. Don keenan and david ball wrote a book entitled, reptile.
Keenan and david ball make a case for persuading jurors by. Strategies for responding to reptile theory questions. Tame the reptile in your medmal defense persuasive litigator. The concept, popularized by a book for the plaintiffs bar called reptile. The 2009 manual of the plaintiff s revolution 5354 2009. The forces of tortreform used the reptile to terrify more than a third of the public by fraudulently portraying plaintiff. The 2009 manual of the plaintiffs revolution the reptile. The 2009 manual of the plaintiffs revolutionand use it against him. The 2009 manual of the plaintiff s revolution by ball et al at over 30 bookstores. Reptile theory or strategy a strategy, typically used by plaintiff bar, to influence a jury outcome by focusing the jurys reaction to instinctively favor safety and survival of their families and community versus plaintiffs actual injuries by demonstrating the defendants conduct endangers their families and community as a whole. Don keenan and a great selection of similar new, used and collectible books available now at.
The reptile slithers into massachusetts and makes history. Reptile theory or strategy insurance glossary definition. That year, attorney don keenan and jury consultant david ball published a book on trial strategy called reptile. The 2009 manual of the plaintiffs revolution david ball, don keenan on. Oct 24, 2019 the approach appeals to jurors reptile brain. The reptile theory focuses on this triune brain by evoking and awaking thoughts of safety and security within the reptilian complex, which in turn controls other thoughts. The 2009 manual of the plaintiff s revolution by david ball, don keenan will certainly always offer you motivations. As the authors explain, the reptile is that part of the brain that is continually.
But in a dekalb county wrongful death trial last month, plaintiffs lawyer don keenan found that defense lawyers will also buy the book, reptile. To confront the reptile theory headon, you need your witness to do three things. Understanding the reptile theory american concrete. The books pseudoscientific premise is that when the reptile sees a survival danger, even a small one, she protects her genes by impelling the juror to protect himself and the community. The 2009 manual of the plaintiff s revolution the reptile. The 2009 manual of the plaintiffs revolution, which arguably glamorized jury nullification and created a new trial strategy for plaintiffs lawyers across the country known as the reptile theory.
Been hearing this book was a mustread for years at every plaintiff s bar conference around. The 2009 manual of the plaintiff s revolution is a highly influential text for the modern plaintiff s lawyer. Learn how to make tort reforms impact on juries insignificant by using the jurors most primitive instincts of safety and selfpreservation. Limiting reptile arguments, by appeal and otherwise. The 2009 manual of the plaintiffs revolution, in which they offer strategies to appeal to the primitive or reptilian brains of the jurors and to circumvent this prohibition.
The 2009 manual of the plaintiff s revolution by david ball, don keenan just how if there is a site that enables you to hunt for referred publication reptile. The 2009 manual of the plaintiff s revolution, the reptile theory has frustrated and annoyed defendants and their attorneys. Keenan reptile the 2009 manual of the plaintiff s revolution on right now david ball, don c. The main purpose of the theory is to unlock the jury. Since its explosion onto the scene after the 2009 publication of david ball and don c. And if ball and keenans devotees are to be believed, the theory is responsible for many large verdicts. To be sure, the reptile model is a skilled marketing tool of plaintiffs counsel, don keenan, and. The 2009 manual of the plaintiffs revolution by david ball and don keenan. Reptile the 2009 manual of the plaintiffs revolution. The 2009 manual of the plaintiff s revolution reptile house reptile brain 2009 ezgo rxv manual 2009 ez go txt owners manual 2009 hhr repair manual manual for 2009 vw rabbit 2009 acadia manual crv 2009 service manual 2009 vw rabbit manual pdf bmw 328xi 2009 manual volkswagen eos 2009 manual captiva 2009. The 2009 manual of the plaintiffs revolution 2009.
Because, they say, a jurors see you, plaintiffs counsel, as a menace to their survival. Oct 04, 20 the gurus of reptilian trial strategy are david ball and don keenan, whose book, reptile. The reptile brain, mammal heart and sometimes perplexing. Reptile the 2009 manual of the plaintiffs revolution pdf. In the reptile manual, the authors frame trial strategy in terms of reptilian survival.
The 2009 manual of the plaintiffs revolution the 2009 manual of the plaintiffs revolution reptile. Defending against reptile theory trial strategy in tort. Trial preparation and strategy to counter the reptile. Christina marinakis, a jury researcher with litigation insights, says lawyers using the. Get your kindle here, or download a free kindle reading app. Nov, 2017 defending against reptile theory trial strategy in tort litigation. Plaintiffs bar embraces reptile strategy and defense bar. Since the explosion onto the scene after the 2009 publication of david ball and don c. In 2009, don keenan and david ball authored a book entitled reptile.
Don keenan and a great selection of similar new, used and collectible books available now at great prices. The 2009 manual of the plaintiff s revolution and use it against him. Free 7day instant etextbook access to your textbook while you wait. The 2009 manual of the plaintiff s revolution by david ball, don keenan from all over the world publisher. The 2009 manual of the plaintiff s revolution, don c. Keenan reptile the 2009 manual of the plaintiff s revolution on right now learn how to make tort reforms impact on juries insignificant by using the jurors most primitive instincts of safety and selfpreservation. Louis, missouri submitted on behalf of the trials pac.
The 2009 manual of the plaintiff s revolution by david ball, don keenan as well as others can be acquired by clicking wonderful on web link download. The 2009 manual of the plaintiff s revolution purportedly gives its adherents a significant edge over the defense in jury trials. These two gentlemen coauthored a book titled, reptile. The theory, rather than focusing on creating sympathy for the plaintiff, emphasizes alleged failures of the defendant. Reptile the 2009 manual of the plaintiffs revolution pdf download, this book is a compilation of the results of a series of jury research sessions conducted by the authors. The 2009 manual against the cult of the reptile god reptile zoology course reptile house reptile brain the neolithic revolution through the industrial revolution changing times, changing minds. The 2009 manual of the plaintiffs revolution purportedly gives its adherents a significant edge. Keenan reptile the 2009 manual of the plaintiffs revolution. May 22, 20 preparing your witness for a reptile deposition by alex craigie in my last post, i attempted to describe what has come to be known as the reptile technique of discovery and trial presentation, as advocated in the book, reptile. The manual of the plaintiffs revolution balloon press, 2009. Why was the reptile trial advocacy book admitted into a. Super interesting theory about how in order to get a.
Learn how to make tort reforms impact on juries insignificant by using the jurors most primitive instincts of safety and self. Keenan reptile the 2009 manual of the plaintiffs revolution on right now. The 2009 manual of the plaintiffs revolution paperback 2009 by david ball author, don keenan author. The 2009 manual of the plantiffs revolution as want to read. The 2009 manual of the plaintiffs revolution ebook. In their books, videos, and seminars, keenan and ball advise plaintiff attorneys to demonstrate to jurors the immediate danger posed by the actions of defendants because, as they put it, when the reptile sees a. Undoubtedly, some of you are thinking back to your law school days and shouting, but wait. The 2009 manual of the plaintiffs revolution by david ball and don keenan reptile refers to the reptilian part of the brain that contains our survival mechanism. The reptilian brain, or rcomplex, is that part of everyones threepart, or triune brain that unconsciously drives most of what we do. Written by david ball, a north carolina jury consultant, and don keenan, an atlanta plaintiffs lawyer, it describes a litigation strategy for plaintiffs that has come to be known as the reptile theory or reptile. But in a dekalb county wrongful death trial last month, keenan found that defense lawyers will also buy the book, reptile. Defending against reptile theory trial strategy in tort litigation.
Plaintiffs lawyer don keenan found that defense lawyers will also buy the book, reptile. And if ball and keenans devotees are to be believed, the. The 2009 manual of the plaintiffs revolution, don c. The 2009 manual of the plaintiffs revolution is a highly influential text for the modern plaintiffs lawyer. It is based on a plaintiffs attorney generalizing the defendants conduct. Defense lawyers in tort cases are looking for ways to counter what they describe as an increasingly popular reptile approach by opposing counsel. Super interesting theory about how in order to get a jury to find for your client, you have to convince them that their own interests are at risk the it could happen to you approach.
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